Branding Florian Kolhammer
A Viennese Gallery/Art Collector with Focus on Art Nouveau…
Florian Kolhammer tasked me with creating a design that strongly referenced the artistic period “Wiener Werkstätten”, the Viennese branch of art nouveau. The design process was very insteresting and challenging because I had to do a deep dive into that artistic period to fully grasp what is characterstic and how to reference it but still bring it into a modern design. Everyone (including myself) was really pleased with the result :-)
Here’s a few mockups from the process, which was my favorite design: One idea was to use a Wiener Werkstätte oriented Monogram as the logo and that involved lots of research. Love the playful simplicity of this approach. However, the final design is more useful and marketable.
